Privacy Policy

1. Introduction

BizStructure.io (“the Site”) is operated by Lightweb Media LLC (“we,” “us,” or “our”). We respect your privacy and are committed to being transparent about how we collect and use data when you visit the Site.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and your choices regarding your data. By using the Site, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

When you use our business entity quiz, you voluntarily provide information including:

• Estimated annual revenue or income
• State of intended business formation
• Number of business owners
• Business type or industry
• Other quiz responses related to business structure preferences

We do not collect your name, email address, phone number, or any personally identifiable information through the quiz. All quiz data is processed in your browser and is not transmitted to or stored on our servers.

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain technical information through cookies and similar technologies:

• IP address (anonymized where possible)
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring URL (how you found us)
• Click interactions, including affiliate link clicks
• General geographic location (city/region level, not precise)

3. How We Use Your Information

We use the information collected to:

• Provide the quiz tool: Process your inputs locally in your browser to generate personalized entity recommendations
• Analyze Site usage: Understand how visitors use the Site so we can improve content, features, and user experience
• Measure advertising effectiveness: Track conversions and optimize our marketing efforts
• Track affiliate referrals: Attribute clicks on affiliate links to ensure proper commission tracking
• Maintain Site security: Detect and prevent fraud, abuse, and technical issues

4. Analytics & Tracking Technologies

We use the following third-party services that place cookies and collect data when you visit the Site:

4.1 Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze Site traffic and user behavior. GA4 collects data such as page views, session duration, device information, and general location. Google may use this data in accordance with its own privacy policy.

Google Analytics Privacy Policy: policies.google.com/privacy

Opt out of Google Analytics: tools.google.com/dlpage/gaoptout

4.2 Meta Pixel (Facebook)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Pixel collects data about page views and user interactions, which may be used by Meta for ad targeting across its platforms.

Meta Privacy Policy: facebook.com/privacy/policy

4.3 Affiliate Click Tracking

We track clicks on affiliate links (ZenBusiness, Northwest Registered Agent, Bizee) using custom event tracking through Google Analytics and Meta Pixel. This data is used to attribute affiliate commissions and understand which recommendations users find most helpful. No personally identifiable information is collected through affiliate click tracking.

4.4 PostHog (Optional)

We may use PostHog for product analytics, session recording, and feature flag management. If enabled, PostHog collects interaction data to help us improve the quiz experience.

5. Cookies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

Managing cookies: You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking cookies may affect the functionality of the Site. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

6. Data Sharing

We do not sell your personal information. We may share data with:

• Analytics providers: Google (Analytics) and Meta (Pixel) receive anonymized usage data as described above
• Affiliate partners: When you click an affiliate link, the destination site may collect its own data subject to its privacy policy. We share click referral data to track commissions
• Hosting providers: Our Site is hosted on Vercel, which may process server logs containing IP addresses and request data in accordance with its privacy policy
• Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request

7. Data Retention

Analytics data is retained according to the default retention settings of each provider:

• Google Analytics: 14 months (default GA4 retention)
• Meta Pixel: Per Meta’s data retention policies

Quiz responses are processed entirely in your browser and are not stored on our servers. When you close or refresh the page, quiz data is cleared from your browser’s memory.

8. Your Rights & Choices

Depending on your location, you may have the right to:

• Opt out of analytics: Use the Google Analytics Opt-out Add-on or browser privacy settings
• Block cookies: Configure your browser to reject cookies from third-party domains
• Do Not Track: We respect browser Do Not Track signals where technically feasible
• Request information: Contact us to ask what data we have collected about you
• Request deletion: Contact us to request deletion of any data we can identify as yours

California Residents (CCPA)

Under the California Consumer Privacy Act, California residents have additional rights including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

European Visitors (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to access, rectify, erase, or port your data, and the right to restrict or object to processing. Our legal basis for processing is legitimate interest (improving our Site and services). To exercise your GDPR rights, contact us at the email address below.

9. Children’s Privacy

The Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.

10. Security

We implement reasonable technical and organizational measures to protect the data we collect. The Site is served over HTTPS, and we use industry-standard security practices. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

11. Third-Party Links

The Site contains links to third-party websites, including affiliate partners and external resources. We are not responsible for the privacy practices of these third-party sites. We encourage you to read the privacy policies of every website you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated “Last Updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, contact us at:

Lightweb Media LLC
Email: hello@bizstructure.io